What is Marketing?

 Marketing:

A Process in which we satify the consumer and Customer is called marketing.

• To satisfy basic need of consumer.
Physical Market
Virtual Market
e.g: 
Pakistan is a Muslim country so than it scarf market.
• First identify the needs and wants of potential Customers is repeated way.
Number of share high, Profitable market then stable market.
What you offer in the Market?
There is huge number of products to sell.
• Products
• Services
Phenomenon of need is, it is niether be created nor be destroyed.
Fundamental rights of human.
• Basic Needs
• Security / Satisfy
• Social Need

Want is: Want is shaped by and surounded by fullfill needs with aspect to cultural impact.

e.g:
Thoi who living in the India need different with compare to Pakistan.
Demand is: Affordable aspect purchasing power.
•You identify wants on the basis of your affordability.
e.g:
Car is want.
Most have Suzuki, Cultus in demand.
Market Segmentation:
Why market Segmentation is necessary?
• To foucs the Particular customer.
• To evaluate where to apply.

Core Concept:

• Need
• Want 
• Demand
Need is state of felt.
Want is influenced by culture.
Demand willingness to purchase.

Market:

The place where actual seller and buyer meets, place where your customer exist.
• Nestle is world wide Market.
• Client are the people are those who purchase your items.
(No everybody is your customer but might be possible).
Marketing is a process of exchange. What you exchange (Products and services) in return of money Currency.

Value:

Marketers are offering goods and services.
we are offering value.
Market offers goods and Services ; Value (customer) Satisfaction + Loyality
• More loyal more the number of customers.
It is shampoo market share for 25% to 35% stability, sustainability, Revenue generate, Profit maximized.
• We want our customer by providing value.
• Marketer are offering the superior values on the basis of affordability travelling and requirement.
•Point of sell
Marketer create value for you that what shampoo or milk your need to br fullfill.
"Marketing is just a process of earning benefit by satisfaction."

Need: (Fundamental Necessity)

Cloth is a form of need through which you are able to fulfill your need, actually your need is to cover up your body.
Trust:Trust is actually a form of need through which you are able to fulfill you need.

Social Need:

You must have some one to share something.
Security: Social need is by make your environment secure. This is your form of need through security you are able to fulfilling your state of felt depreciation.

Want: Clothes ; Different cultural cloths
Influenced by your culture. In Sindh people wear “AJRAIK”.
Want are different because of cultural issue.
For Example:
Something we used in breakfast different in Pakistan, US, UK.
Demand: We have various options to satisfy our need in the Market and those options offer in the market through marketer.
Human have different characteristics.
willingness to purchase anything with affordability + culture.

Market:

“The place where actual seller and purchaser meet.
For example: Clothing store, grocery store.
A place where your customer exist.
• Pakistan is good market for clothes. Nestle is world wide global operation.
• Pakistan is not a good market of alcohol. Potential customer exist. Customers are those who you are which satisfy your needs.
Customers are those who can purchase your product exchange.
Exchange: What you exchange in market of products and services with return of money.
we choose that thing that are valuable for you against for what. Through payment of 1000% to more than. What value they are exchanging goods and services.
Value: Increasing number of customer sustainability, stability.
• Money is physical term, but im marketing we can say that we are exchanging. This is actually a process of exchanging value. Seller want loyal customers by repeated way not one time purchase.
• Marketing is broader field. we want our customer satisfaction by providing them value. Not Product and services rather more than customers.
• Find out the best product from the market because you think that product give best when maximum. Marketing offering superior values How they are delivering such value?
• They are providing you value according to your requirement.

Marketing Process:

Marketing starts with customer satisfaction with the help of product. Organization offers to people.