Identification of customer need's and wants

Q: how to identify?

1. Research:

Tools able to get information (survey questioner) discussion, face to face.
• Who are our potential customers!
e.g: bikes.

2. Construct a strategy:

Identify the groups of customers to turn them in our potential customers.
• Prospect customers ; Potential customers.

Segmentation:

We segmentize the whole market into groups
Demographic characteristics.
• Age
• Gender
• Religion
• Income level
• Culture
• Geographical location
e.g: Cometic company
gender, age income, marital status.
Sport products ; gender, age.
Target Market: age, income, culture, village.
(geographical areas).

communication with customers:

value proposition ; values change.
Customer ; product ; is value for us.
Seller ; Loyality (Repeated Purchase) information of value.

Product:

• Benefits
• Emotional value (style, status, emfortness, reputation).
Developing the value proposition.
value proposition to statement.

Q: Identify any advertisement Whole scheme?

Mission ; Product ; Marketing.
Strategy ; what they want to communicate?

3. Construct a marketing strategy “Customer Driven”:

a. Segmentation:

Foucs on Pakistani customer (potential). Product identify thw customer needs. Target customer by communicating with them. Segment (Demographic) ; Fair and lovely, cigarettes, Luxurious car, J. man Kurta.

b. Target:

Distinctive by communicating what we are.

c. Value propose:

Convey message that made distinctive position in potential customers mind.
For example:
Formal, decent, nice, stiched with nice colour, creates personality of customer.
Positioning:
The space in the mind of customer related to its customer.

d. Differentiation:

Different your product from other competitor's.
Product:
Provide anything resolve the problems of customers product is offering satisfaction.

4. Marking Plan:

Now we practically communicate with customers.
• Product
• Price
• Place
• Promotion
customers relationship creating capture values.

Strategic Planning:

Long term survival and growth.
we want to hold our Share in the market.
Change segmentation from to women to men but after that he can diversified their market.
e.g: Engro fertilize to foods.

Mission Statement:

should be customer oriented.
• Existing reason, Purpose
• What to accomplish
• Realistic
• Motivating
• Must be attainable
• Distinctive characteristics/ differenciations
Portfolio:
All products individual included.
Planning:
Always be done for future why planning be done for future?
• Environment is dynamic
• Economic changes
• Social changes
• Culture changes
because change is constant.
Because we want to anticipate the change coming in the future that's why planning be done.
• Tax does not constant
• Salaries does not constant
• Inflammation
• Technology does not constant
so that life style of people will change.

Strategic planning:

Strategic to long term / survival growth. We do strategic planning because long term survival and growth and anticipate the future technological and development of organization.

Diversification:

You left your current exisi Market and to jump into another market.
e.g: Engro fertilizers, chemical (left) engro foods.
Before all process start what we do? How we are?
Mission statement: Purpose must be customer oriented.
• Must be realistic
• Attainable
• Motivating
• Distinctive features
example: “Revelon”
we sell customers. product oriented of he say. We offer style that you deserve so that is customer oriented.

Business Portfolio:

Scamming up all the products of some organization. Unilever is operating the different dimension's of product.
Unilever business portfolio different dimensions;
• Shampoo
• Soap
• Creams
• Tetra PakMilk

Strategic Business unit of Unilever; (SBU)

• Walls
• fair and lovely
• Pantene
•Lux
Always implement the strategic planning because we consider the All SBU'S that is products life cycle.
We have to evaluate the current position of SBU.

Booston Consultant Group : (BCG)

Q: How product life cycle is associated to the BCG?
Booston Consultant Group is a tool to analyse the current situation of strategy business unit
BCG Matrix — Tool SBU'S
Engro: • Generate business Revenue
• Mission statement • sales
• Marketing share to customer

“Summing up of all the business and products or items of one connection is the business portfolio or business arrangements/business strategy of that specific affiliation.”

Prestation of all products.
Unilever is operating in different dimension of products Business.
Tea, Tetra Pak, ice cream, shampoo different dimension consumer.

Identification of customer need's and wants - What is Strategic planning?